FLARE Women — Crew Survey

1

About you

Who you are and how you work. No boarding pass required.

Your role in aviation*

Airline / company*

Home base* Airport or city

Years in aviation*

Typical operation*

Short-haul (<3h) Medium-haul (3–6h) Long-haul (6h+) Mixed

Average duty length*

Under 6 hours 6 – 10 hours 10 – 14 hours 14h+

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2

Your real shoe routine

Walk us through your typical workday — the real version.

What shoes do you usually wear when leaving home for a duty?* Brand, style, heel height — whatever comes to mind.

Do you change shoes during your duty day?*

Never — one pair from door to hotel Sometimes Usually Always

How many pairs of work shoes do you currently own?*

How many pairs do you normally take on a trip?*

1 2 3 4

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3

Your current footwear

What you actually wear — not what the manual says.

What type of shoes do you currently wear for work?* Select all that apply

Colours you reach for at work* Select all that apply

Your shoe size (EU)*

What do you pay on average for your main work pairs?*

€50 – €100 €100 – €150 €150 – €250 €250+

Where do you typically buy your work shoes?* Select all that apply

High street / department stores Brand boutiques Online (Zalando, ASOS…) Specialist workwear / uniform shops Airline-recommended supplier Other

Heel height you actually wear onboard* Select all that apply

Flat (0 – 1.5 cm) Kitten heel (2 – 4 cm) Mid / stable heel (4 – 6 cm) High heel (6 cm+)

Which brands or models have worked best for you?* In your own words — name, model, why they worked.

What do you love about them?* The detail that made you keep wearing them.

What makes you stop wearing a pair?* The real reason they end up at the back of the locker.

Does your airline impose dress code rules for footwear?*

Yes — strict rules Yes — general guidelines No — free to choose

How strictly are footwear rules enforced?*

Does your airline provide or subsidise footwear?*

Yes — provides them Yes — partial subsidy No

How satisfied are you with current aviation footwear options?*

They understand us — I find what I need

Acceptable, but limited — I make do

They prioritise rules over comfort

Completely outdated — the market has ignored us

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4

Performance & pain points

The real reason you opened this survey.

When do problems usually start?*

Where does your footwear struggle the most?* Select all that apply

Anything else your shoes put you through? The detail we didn't think to ask.

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5

The FLARE shoe

If you were the designer — what would it do?

If you could redesign your work shoe, what would it solve first?* One thing. The most important one.

Your ideal work shoe should feel more:* Select up to 3

Up to 3 — 3 remaining

Your perfect heel Height, shape, stability — in your own words.

Describe your ideal work shoe in your own words No brief too ambitious. We're actually building this.

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6

Community

One last section — then you're done.

How would you rate the aesthetics of women's professional footwear on the market today?*

Completely satisfying — I have everything I need

Acceptable, but uninspiring

Looks like bank shoes. No real design for what we do.

Completely outdated

The market has ignored women in aviation design entirely.

How do you usually discover new products?* Select all that apply

Crew recommendations — always the best kind Instagram / social media LinkedIn Airline newsletter / intranet In-store browsing Google search Other

If you found a shoe you genuinely loved, would you recommend it to fellow crew?*

Absolutely — always Yes, if asked Probably not

Would you like to be a FLARE beta tester?* Wear a pre-production pair on real duties and give us honest feedback.

Yes — count me in Maybe — tell me more first Not for me

That's it — thank you.

Leave your email and we'll be in touch when FLARE Women is ready for its first flight. No spam. Ever.

Can we quote your experience anonymously when sharing why FLARE exists?
The best answers — "after hour 8 my shoes become the enemy" — become the campaign.

✓ Yes, you can use my words No, keep them private

Anything else? We read everything.

Your email *

Your answers are submitted when you click this button. Email is used only to notify you of the launch.

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